According to Clayton Christensen, disruptive innovation transforms a product that was historically so expensive and complicated into something more affordable and accessible to a larger population.
Healthcare can certainly benefit from disruptive innovation because of the potential to make services affordable and accessible to patients. One such innovation is Personal Medicine Plus, an app that tracks personal behavior and health data in order to help consumers make lifestyle changes to improve their health.
In an interview with the co-founders of Personal Medicine Plus on disruptivewomen.net, Natalie Hodge, MD, and Brandi Harless, MPH, describe their experience as women in health innovation technology.
The women described one challenge of being a leader in the health care space is “fighting the desire to please everyone” since being a leader sometimes requires action instead of true compromise. Natalie mentioned the lack of true innovators in the health care space and that she sees true innovation as starting from the patients. By speaking with patients, technology can give patients access to care in the platform they can interact with.
Their advice for upcoming women health care leaders was to stay true to who you are and to be bold. Brandi emphasized getting to know your own values before taking on any leadership role. Being aware of those values can help create better relationships. Natalie on the other hand stressed the importance of execution. People cannot ignore a great product and will be drawn to what you are doing.
Whether or not you are interested in health care technology, these women are a leading example of what it takes to be a true innovator in the health care space by leaving their jobs to create a startup when they saw room for improvement in the current system.
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